International Business Strategy and Cross-Cultural Management
An Applied Approach
$118.02
- Paperback
352 pages
- Release Date
4 March 2022
Summary
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of th…
Book Details
| ISBN-13: | 9781839108648 |
|---|---|
| ISBN-10: | 1839108649 |
| Author: | Nicole F. Richter, Jesper Strandskov, Sven Hauff, Vasyl Taras |
| Publisher: | Edward Elgar Publishing Ltd |
| Imprint: | Edward Elgar Publishing Ltd |
| Format: | Paperback |
| Number of Pages: | 352 |
| Release Date: | 4 March 2022 |
| Weight: | 666g |
| Dimensions: | 169mm x 244mm |
You Can Find This Book In
Critics Review
‘International Business Strategy and Cross-cultural Management: An Applied Approach is not just another standard IB textbook. The book excels in several ways. First, it fulfils the title’s promise of an applied approach by translating IB and cultural theory into many exciting real life company cases and a constructed but realistic case, “Magic Juice”, which reappears in each chapter covering its key topics. The successful application of theory makes the book appealing to students as well as managers facing the challenges of international business, not least the question of how to navigate intercultural interactions. Here, the authors bring two interesting concepts to the table: “the culture map” and “cultural intelligence”. Often, textbooks focus on either IB strategy or cross-cultural management. However, the two topics are closely related and this book offers a happy marriage of the two. I give the book my warmest recommendations.’ – Bent Petersen, Copenhagen Business School, Denmark
Nicole F. Richter
Nicole Franziska Richter is an Associate Professor of International Business, Department of Business and Management, University of Southern Denmark, Denmark.
Jesper Strandskov is a Professor Emeritus of International Business, Department of Business and Management, University of Southern Denmark, Denmark.
Sven Hauff is a Professor of Human Resource Management, Department of Humanities and Social Sciences, Helmut Schmidt University, Hamburg, Germany.
Vasyl Taras is a Professor of International Business and Department Chair, Bryan School of Business and Economics, University of North Carolina at Greensboro, US.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.