Game Changer
How Sport Became a Global Empire
$29.75
- Paperback
190 pages
- Release Date
1 October 2026
Summary
Before Patrick Nally, sport had no money. The IOC was nearly bankrupt. FIFA had one sponsor. Nobody even knew what sponsorship was.
Through his agency West Nally, Nally conceived, negotiated, and sold the first exclusive sponsorship packages for the FIFA World Cup, the Olympic Games, the World Athletics Championships, and other major global sporting properties. He brought Coca-Cola into world football. He negotiated commercial rights with Argentina’s military junta. He pitched the fir…
Book Details
| ISBN-13: | 9781923236523 |
|---|---|
| ISBN-10: | 1923236520 |
| Author: | Patrick Nally |
| Publisher: | Fair Play Publishing |
| Imprint: | Fair Play Publishing |
| Format: | Paperback |
| Number of Pages: | 190 |
| Release Date: | 1 October 2026 |
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Patrick Nally
Patrick Nally is the co-founder of West Nally, the agency that conceived, negotiated, and sold the first exclusive sponsorship packages for:
- The FIFA World Cup (1978 and 1982)
- The Olympic Games
- The IAAF World Athletics Championships
- The Davis Cup
- The London Marathon
- The Rugby World Cup
West Nally also created the Intersoccer 4 programme, the first four-year global sports marketing package, and developed the commercial blueprint that became the IOC’s TOP (The Olympic Programme) global sponsorship platform. Nally is widely known within the sports industry as the Godfather of sports marketing.
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