Market Research in Practice
A Comprehensive Guide to Customer Insight and Market Understanding
$65.66
- Paperback
424 pages
- Release Date
28 February 2026
Summary
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.
Market Research in Practice delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies.
This updated fifth edition provides a practical fo…
Book Details
| ISBN-13: | 9781398623231 |
|---|---|
| ISBN-10: | 1398623237 |
| Author: | Paul Hague |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 424 |
| Edition: | 5th |
| Release Date: | 28 February 2026 |
| Weight: | 666g |
| Dimensions: | 15mm x 170mm x 240mm |
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Critics Review
“A concise, engaging and extremely accessible introduction to market research, tools, techniques and issues. This updated book stands out (includes AI in desk research and online panels and more) because of its succinctness, clarity and brevity. This is a great go-to guide for anyone involved in market research.” * PR Smith, author, TEDx Speaker and SOSTAC® Planning Founder *
Paul Hague
Paul Hague, based in Manchester, UK, is co-founder of B2B International. With over 50 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of B2B Customer Experience and The Business Model Handbook, also published by Kogan Page.
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