Simplicity: A Matter of Design

Simplification is an ideal we think we aspire to, whether we are talking about the simple life, a clean uncluttered aesthetic, truth to materials, or just efficiency and economy. Per Mollerup uses these different motives - functionality, aesthetics and ethics - as an organising principle for the book, and introduces a wide range of sources and examples.- Eye magazine

I sat down in the living room. I read, turned the pages, read, skimmed, and read again. A long period passed. Then I stood up and announced to the room, this is a brilliant book! What more need I say? I loved everything about it: the cover, the typesetting, the book design, the illustrations, and most of all, the commentary. I loved the analysis of the levels of simplicity and the distinction between quantity-simple and quality-simple. This is a deep and thoughtful book about a topic that sounds simple but is in fact deep and complex topic. How do I know? I wrote Living with Complexity I wish I had been able to read this book first.- Don Norman. Author of Living with Complexity.

Per Mollerup is the Director of Mollerup Designlab, a leadingScandinavian design firm specializing in corporate identity andenvironmental signage, for which it has won the Danish Design Prizenine times. Mollerup has also written the bestselling design booksDesign for Life and Good Enough is Not Enough.

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