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  • Hardcover
    $70.51
PUBLISHED: 12th November 2020
ISBN: 9780995133839
ANNOTATION:
A definitive illustrated history of the graphic work of the Railways Studios.
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  • Hardcover
    $70.51
PUBLISHED: 12th November 2020
ISBN: 9780995133839
ANNOTATION:
A definitive illustrated history of the graphic work of the Railways Studios.

Annotation

A definitive illustrated history of the graphic work of the Railways Studios.

Publisher Description

On the 100th anniversary of its creation, this book celebrates Railways Studios - the design studio of the New Zealand Railways - and its role in helping build and connect New Zealand. It's a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987). The Studios' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion - from rail travel and tourism to enlistment in the army, clothing and health promotion - the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history.

Product Details

Author
Peter Alsop, Katherine Milburn, Neill Atkinson, Richard Wolfe
Publisher
Te Papa Press
Language
English
Year
2020
ISBN-10
0995133832
ISBN-13
9780995133839
Format
Hardcover
Publication Date
2020-11-01
Pages
386
Audience
General/Trade
Short Title
Railways Studios
Subtitle
How a Government Design Studio Helped Build New Zealand

Product Reviews

08 Jan, 2021
This excellent book offers a very comprehensive timeline of the international tourist promotion of NZ by NZR, where they were the forward thinking innovators of the day. Also a very interesting social commentary on NZ through the times & the imaginative & relentless advertising promoting rail travel & excursions domestically through the studio for both the railway & advertising for private customers, then of course is all the iconic art & posters created in those spaces. A lot of reading but well worth it. Much of the travel NZ commentary is very relevant for these times.
By Chris
07 Jan, 2021
By Michael