Hardcover
Kiwi baking icon: hard work, family, and an empire risen.
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Sure to Rise

The Edmonds story

RRP$59.95

$53.95

  • Hardcover

    310 pages

  • Release Date

    1 May 2023

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Summary

Edmonds is one of New Zealand’s best-known brands - its radiant sun and ‘Sure to Rise’ promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture.

The man behind the company, Thomas Edmonds, came to New Zealand with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, t…

Book Details

ISBN-13:9781988503318
ISBN-10:1988503310
Author:Peter Alsop, Kate Parsonson, Richard Wolfe
Publisher:Canterbury University Press
Imprint:Canterbury University Press
Format:Hardcover
Number of Pages:310
Release Date:1 May 2023
Weight:1.38kg
Dimensions:26mm x 210mm x 250mm
A-Format
B-Format
C-Format
Sure to Rise by Peter Alsop - ISBN: 9781988503318
210 × 250 mm
A4
mm / in
About The Author

Peter Alsop

Peter Alsop is a keen collector of New Zealand art and design, including vintage ephemera and hand-coloured photography. His 10 previous books include ‘Selling the Dream’, ‘Mauri Ora – Wisdom from the Māori World’ and ‘Hand-Coloured New Zealand’.

Kate Parsonson is a great-great-granddaughter of Thomas and Jane Edmonds who began researching for this book in 2018, curious to discover more about her family history, and the iconic Edmonds Cookery Book. This is her first book.

Richard Wolfe is an art, design and cultural historian whose 41 previous books include most recently ‘Footprints on the Land: How Humans Changed New Zealand’. He has also written a large number of articles, covering diverse aspects of New Zealand art, history and popular culture.

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