Strategic Alliances, 1st Edition
Formation, Implementation, and Evolution
$76.95
- Paperback
304 pages
- Release Date
9 September 1993
Summary
Strategic Alliances: Formation, Implementation, and Evolution
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors developed:
- An analysis of over 30 alliances in the US, Japan and Europe.
- A blueprint for successfully fo…
Book Details
| ISBN-13: | 9781557864970 |
|---|---|
| ISBN-10: | 1557864977 |
| Author: | Peter Lorange, Johan Roos |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Paperback |
| Number of Pages: | 304 |
| Edition: | 1st |
| Release Date: | 9 September 1993 |
| Weight: | 499g |
| Dimensions: | 231mm x 156mm x 20mm |
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About The Author
Peter Lorange
Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professor Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe.
Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr. Roos has written, taught and advised widely in these subject areas.
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