Marketing 7.0
A Guide for Thinking Marketers in the Age of AI
$34.97
- Hardcover
240 pages
- Release Date
28 March 2026
Summary
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.
Written by Philip Kotler, one of the world’s l…
Book Details
| ISBN-13: | 9781394329861 |
|---|---|
| ISBN-10: | 1394329865 |
| Author: | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 28 March 2026 |
| Weight: | 408g |
| Dimensions: | 25mm x 160mm x 231mm |
Philip Kotler
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He is one of the world’s leading authorities on marketing whose writing has helped define the subject for the past forty years.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the “50 Gurus Who Have Shaped The Future of Marketing” according to The Chartered Institute of Marketing.
IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.