Landing Page Optimization, 2nd Edition
The Definitive Guide to Testing and Tuning for Conversions
$41.53
- Paperback
480 pages
- Release Date
6 April 2012
Summary
A fully updated guide to making your landing pages profitable
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistak…
Book Details
| ISBN-13: | 9780470610121 |
|---|---|
| ISBN-10: | 0470610123 |
| Author: | Rich Page, Tim Ash, Maura Ginty |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | Sybex Inc.,U.S. |
| Format: | Paperback |
| Number of Pages: | 480 |
| Edition: | 2nd |
| Release Date: | 6 April 2012 |
| Weight: | 612g |
| Dimensions: | 31mm x 180mm x 229mm |
You Can Find This Book In
Rich Page
Tim Ash is the CEO of SiteTuners, a firm that improves website conversion rates through landing page diagnosis and redesign, conversion consulting, A/B split and multivariate test plan creation, and client training/ mentoring. Tim has worked with hundreds of clients including Canon, Google, Expedia, CBS, Sony Music, Facebook, Cisco, and Coach. He is a highly regarded keynote and conference presenter, and the chairperson of Conversion Conference. Rich Page is an Optimization Consultant and Web Analytics Manager for a Fortune 500 company. Maura Ginty is a digital-era word geek with deep expertise in search, content strategy, and social media programs at Fortune 500 companies as well as small businesses. All three authors are frequent speakers at online marketing conferences.
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