Creating and Managing a CRM Platform for your Organisation by Richard Boulton - ISBN: 9781138335806
Paperback
More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.
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Creating and Managing a CRM Platform for your Organisation

RRP$102.28

$86.62

  • Paperback

    158 pages

  • Release Date

    26 March 2019

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Summary

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives.

Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management …

Book Details

ISBN-13:9781138335806
ISBN-10:1138335800
Author:Richard Boulton
Publisher:Taylor & Francis Ltd
Imprint:CRC Press
Format:Paperback
Number of Pages:158
Release Date:26 March 2019
Weight:266g
Dimensions:156mm x 234mm
A-Format
B-Format
C-Format
Creating and Managing a CRM Platform for your Organisation by Richard Boulton - ISBN: 9781138335806
156 × 234 mm
A4
mm / in
About The Author

Richard Boulton

Richard Boulton has undertaken CRM platform data projects and has administered CRM platforms in a variety of industry sectors including not-for-profit, financial services and government.

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