The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Paperback
144 pages
- Release Date
28 January 2027
Summary
Revised and Expanded Edition.
Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled.
THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and…
Book Details
| ISBN-13: | 9798893312560 |
|---|---|
| Author: | Rob Fitzpatrick |
| Publisher: | Authors Equity |
| Imprint: | Authors Equity |
| Format: | Paperback |
| Number of Pages: | 144 |
| Release Date: | 28 January 2027 |
| Weight: | 117g |
| Dimensions: | 140mm x 213mm |
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Rob Fitzpatrick
Rob Fitzpatrick is an entrepreneur and author whose practical guides—most notably The Mom Test—are widely used by founders, product teams, and startup programs worldwide. His work is taught at universities including Harvard and MIT and used by companies such as Shopify and Skyscanner. He focuses on clear, field-tested advice that helps people avoid costly mistakes and build better products.
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