Brand Naming
The Complete Guide to Creating a Name for Your Company, Product, or Service
$48.55
- Paperback
170 pages
- Release Date
29 December 2021
Summary
You don’t have a brand—whether it’s for a company or a product—until you have a name.
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles.
Brand Naming details best-practice methodologies, ta…
Book Details
| ISBN-13: | 9781637421550 |
|---|---|
| ISBN-10: | 1637421559 |
| Author: | Rob Meyerson |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Format: | Paperback |
| Number of Pages: | 170 |
| Release Date: | 29 December 2021 |
| Weight: | 333g |
| Dimensions: | 10mm x 152mm x 228mm |
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Critics Review
“A brand name is the number-one touchpoint a product or company will ever own. And now, thanks to the generous clarity of Rob Meyerson, there’s a book about it. Get this onto your shelf.”–Marty Neumeier, author, The Brand Gap
“This book is breathtakingly complete in its coverage of naming. It’s also entertaining–full of fun naming anecdotes. A brand name can dramatically affect the success of a new brand and can enable or constrain future strategies. You need to read this book to get your brand name right.”–David Aaker, Vice Chairman, Prophet; author, Aaker on Branding
“This is the bible for brand namers. Brand Naming is the resource that all branding professionals need to have at their fingertips. Armed with the rigorous process, illuminating examples, and thorough list of resources in this book, you will be able to create a valuable brand name with confidence.”–Denise Lee Yohn, brand leadership expert; author, What Great Brands Do
Rob Meyerson
Rob Meyerson is a brand strategist and namer whose past clients range from startups to the Fortune 500. He has done naming work at global branding firms and smaller agencies, as head of naming at HP, and as an independent consultant, for projects in the U.S., China, Southeast Asia, and Europe. Rob has written about branding and naming for Entrepreneur, Business Insider, The Guardian, TechCrunch, and other leading publications. He also hosts the podcast How Brands Are Built.
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