What Were They Thinking?
Marketing Lessons I've Learned from Over 80000 New Products
$27.55
- Paperback
256 pages
- Release Date
29 June 1999
Summary
Those ignorant of the mistakes of the past are bound to lose a lot of money. That’s why Bob McMath founded the New Products Showcase and Learning Center–a “Smithsonian for Stinkers,” Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies. In What Were They Thinking?, McMath shows you how to …
Book Details
| ISBN-13: | 9780812932034 |
|---|---|
| ISBN-10: | 081293203X |
| Author: | Robert M. McMath |
| Publisher: | Three Rivers Press (CA) |
| Imprint: | Times Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 29 June 1999 |
| Weight: | 340g |
| Dimensions: | 18mm x 140mm x 213mm |
About The Author
Robert M. McMath
McMath has been a marketing consultant for more than thirty years, advising companies such as Procter & Gamble, Gillette, Kraft, and Kellogg. His extensive media exposure has included three guest appearances on The Late Show with David Letterman.
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