Brainfluence, 1st Edition
100 Ways to Persuade and Convince Consumers with Neuromarketing
$31.99
- Hardcover
304 pages
- Release Date
2 November 2011
Summary
Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make…
Book Details
| ISBN-13: | 9781118113363 |
|---|---|
| ISBN-10: | 1118113365 |
| Author: | Roger Dooley |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 304 |
| Edition: | 1st |
| Release Date: | 2 November 2011 |
| Weight: | 499g |
| Dimensions: | 31mm x 160mm x 231mm |
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Roger Dooley
ROGER DOOLEY is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics.??An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.
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