The Persuasion Engine
How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
$39.34
- Hardcover
272 pages
- Release Date
8 May 2026
Summary
Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniques
The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once availa…
Book Details
| ISBN-13: | 9781394383252 |
|---|---|
| ISBN-10: | 1394383258 |
| Author: | Roger Dooley |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 272 |
| Release Date: | 8 May 2026 |
| Weight: | 499g |
| Dimensions: | 28mm x 155mm x 234mm |
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Roger Dooley
ROGER DOOLEY is a globally recognized expert in applying neuroscience and behavioral science to marketing, persuasion, and customer experience. He is a trusted advisor to Fortune 500 companies and startups alike. His bestselling book Brainfluence has been translated into 11 languages.
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