Contrarian Branding
Stand Out by Camouflaging the Competition
- Paperback
192 pages
- Release Date
1 December 2017
Summary
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience? In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and …
Book Details
| ISBN-13: | 9789063694630 |
|---|---|
| ISBN-10: | 9063694636 |
| Author: | Roland van der Vorst |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 192 |
| Release Date: | 1 December 2017 |
| Weight: | 386g |
| Dimensions: | 215mm x 146mm |
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About The Author
Roland van der Vorst
Prof. dr. van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft, The Netherlands. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. Roland has been a chairman of BBDO Netherlands, launched his own agency (THEY) and has been an entrepreneur in Singapore.
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