Perennial Seller
The Art of Making and Marketing Work that Lasts
$21.24
- Paperback
256 pages
- Release Date
23 August 2017
Summary
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don’t go viral?
Enter Ryan Holiday and his concept of the Perennial Seller, products t…
Book Details
| ISBN-13: | 9781781257661 |
|---|---|
| ISBN-10: | 1781257663 |
| Author: | Ryan Holiday |
| Publisher: | Profile Books Ltd |
| Imprint: | Profile Books Ltd |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 23 August 2017 |
| Weight: | 204g |
| Dimensions: | 18mm x 128mm x 206mm |
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Critics Review
Ryan Holiday is part Machiavelli, part Ogilvy, and all results. From American Apparel to the quiet campaigns he’s run but not taken credit for, this whiz kid is the secret weapon you’ve never heard of. – Tim Ferriss, author of * The 4-Hour Work Week *
When playing for high stakes, Ryan Holiday is my secret weapon. His unique stealth manner makes him essential for winning. – Aaron Ray, partner of the management company The Collective
A guide to creativity in the real world. – James Altucher, author of Choose Yourself
The best designers and creators aspire to make and sell things that will last more than just a single season. Holiday’s new book is the ultimate road map to making your work and your message stick. – Aya Kanai, chief fashion director for Cosmopolitan, Seventeen, Redbook, and Woman’s Day
Every artist who wants to create a thriving career that outlasts fads, trends, and technologies needs to read this book. It’s a formula for becoming a classic and legendary. – Michael Rapino, CEO and president, Live Nation
This book is a roadmap to success and an insight into life – Robert Kurson, New York Times bestselling author of Shadow Divers
Reading a book by Ryan is like getting a really thoughtful email from a friend/mentor/colleague/that-guy-you-want-to-work-with-that-you-can’t-delete-and-almost-make-a-new-folder-for-called-Best-Advice-Ever. This pretends to be a book about making books successful, but really it’s a guide to creating stone-cold classics in format. – Sam Conniff Allende, author of * Be More Pirate *
Ryan Holiday
Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.
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