The Employee Influencer
The Organizational Power of Brand Ambassadors
$104.50
- Hardcover
328 pages
- Release Date
24 December 2026
Summary
Deliver credible influence and measurable results in an era of collapsing trust and AI-driven misinformation.
Senior leaders face a fundamental shift in how influence is earned and sustained. Trust in institutions and corporate communications is declining, AI-generated content is undermining authenticity, and traditional channels no longer deliver consistent impact. In this environment, employee advocacy has emerged as a proven strategic response, turning trusted inte…
Book Details
| ISBN-13: | 9781398629806 |
|---|---|
| ISBN-10: | 1398629804 |
| Author: | Sarah Goodall, Susan Emerick |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 328 |
| Release Date: | 24 December 2026 |
| Dimensions: | 156mm x 234mm |
Sarah Goodall
Sarah Goodall
Founder and CEO of Tribal Impact, a Forbes Business Council member and Entrepreneur in Residence at Portsmouth University. She is a former corporate marketing leader at SAP, IBM, and Hitachi. Sarah is based in Portsmouth, UK.
Susan Emerick
Founder and Principal of Brands Rising LLC, a globally recognized business and marketing innovator. She advises Fortune 500 clients on employee advocacy programs. Susan is based in Detroit, USA.
Both remain active consultants with clients including IBM, SAP, Salesforce, ServiceNow, and Pfizer.
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