Why Fonts Matter
a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
$39.96
- Paperback
144 pages
- Release Date
15 February 2016
Summary
Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions, and change how you understand the world.
Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive, and interactive study, including quizzes, tests, and case studies.
“A fascinating insight into how type can influence our feelings, our senses, and even our taste” – Professor Charles S…
Book Details
| ISBN-13: | 9780753557235 |
|---|---|
| ISBN-10: | 0753557231 |
| Author: | Sarah Hyndman |
| Publisher: | Ebury Publishing |
| Imprint: | Virgin Books |
| Format: | Paperback |
| Number of Pages: | 144 |
| Release Date: | 15 February 2016 |
| Weight: | 506g |
| Dimensions: | 220mm x 189mm x 15mm |
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What They're Saying
Critics Review
a fascinating insight into how type can influence our feelings, our senses, and even our taste
a fascinating insight into how type can influence our feelings, our senses, and even our taste * Professor Charles Spence, University of Oxford *
most books about fonts are written for designers – Sarah brings the power of fonts to everyone * Patrick Burgoyne, Editor of Creative Review *
Sarah Hyndman brings a frisky mix of art and science to her multisensory analysis of typography and communication * Ellen Lupton, curator of contemporary design at Cooper-Hewitt National Design Museum *
About The Author
Sarah Hyndman
Sarah Hyndman has been a graphic designer for nearly twenty years, and specialises in how fonts influence us. In this work, she has collaborated with psychologists from Oxford University and built on perception research from around the world. She has given talks about typography at TEDx, TYPO, SxSW and a range of other conferences.
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