Meatball Sundae
How new marketing is transforming the business world (and how to thrive in it)
$23.77
- Paperback
256 pages
- Release Date
1 March 2009
Summary
What is a meatball sundae? It’s something messy, disgusting, and ineffective—the result of combining two perfectly good things that don’t go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass-market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies.
The problem? New marketing is lousy at selling meatballs. When co…
Book Details
| ISBN-13: | 9780749929480 |
|---|---|
| ISBN-10: | 0749929480 |
| Author: | Seth Godin |
| Publisher: | Little, Brown Book Group |
| Imprint: | Piatkus Books |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 1 March 2009 |
| Weight: | 206g |
| Dimensions: | 199mm x 169mm x 18mm |
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About The Author
Seth Godin
Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called ‘the Ultimate Entrepreneur for the Information Age’ by Business Week magazine.
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