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Purple Cow

Seth Godin


  • Paperback
    $19.71
PUBLISHED: 27th January 2005
ISBN: 9780141016405
ANNOTATION:
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Purple Cow
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OTHER FORMATS:
  • Paperback
    $19.71
PUBLISHED: 27th January 2005
ISBN: 9780141016405
ANNOTATION:
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Annotation

Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Publisher Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Author Biography

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at html

Product Details

Author
Seth Godin
Pages
160
Publisher
Penguin Books Ltd
Year
2005
ISBN-10
014101640X
ISBN-13
9780141016405
Format
Paperback
Publication Date
2005-01-27
Subtitle
Transform Your Business by Being Remarkable
Country of Publication
United Kingdom
Media
Book
Edition
1st
Short Title
PURPLE COW
Language
English
Residence
Irvington, NY, US
Audience
General/Trade