The Digital Marketing Handbook
Deliver Powerful Digital Campaigns
$79.15
- Paperback
288 pages
- Release Date
3 January 2022
Summary
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common…
Book Details
| ISBN-13: | 9781398603394 |
|---|---|
| ISBN-10: | 1398603392 |
| Author: | Simon Kingsnorth |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 3 January 2022 |
| Weight: | 450g |
| Dimensions: | 15mm x 155mm x 233mm |
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Critics Review
“This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer.”
“This book is an essential tool for anyone running digital marketing campaigns. Full of great tips and practical guides, it should be on the desk of every marketer.” * Ashley Friedlein, Founder, Econsultancy and Guild *
“Simon once again debunks the myth that digital marketing requires years of experience. He brings a level of simplicity and practicality that makes the trade accessible to all, which has to be a good thing.” * Glen Conybeare, Global President, Reprise Commerce *
“The Digital Marketing Handbook is essential for every office and classroom environment given our economic reliance on the interplay of digital marketing across industries. Simon Kingsnorth captures digital and traditional elements our teaching agency actively references. ” * Devon S. Perry, CEO Segel Associates *
Simon Kingsnorth
Simon Kingsnorth is a recognized digital marketing expert with over 20 years’ industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.
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