
What We Ask Google
A surprisingly hopeful picture of humankind
$29.60
- Paperback
288 pages
- Release Date
8 September 2026
Summary
What does the world’s biggest dataset reveal about humanity’s private thoughts and its burning questions? Google Data Editor Simon Rogers reveals the surprising and uplifting truth of what we Google around the world.
Ever wondered what goes through other people’s minds – their silly questions, their inner anxieties, hopes and dreams? In What We Ask Google, Simon Rogers explores insights from the world’s biggest dataset: an epic snapshot, two decades long and counting, of our …
Book Details
| ISBN-13: | 9781911709930 |
|---|---|
| ISBN-10: | 1911709933 |
| Author: | Simon Rogers |
| Publisher: | Transworld Publishers Ltd |
| Imprint: | Torva |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 8 September 2026 |
| Weight: | 364g |
| Dimensions: | 23mm x 153mm x 233mm |

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Critics Review
Intimate, touching, momentous and downright human * New Scientist *
This view from the other side of the search box is both charming and insightful, tapping into a deep well of curiosity. – Tim Harford, author of How to Make the World Add Up
In a time when the news is so relentlessly gloomy, this book provides a ray of hope. * Daily Mail *
Entertaining and enlightening – Hal Varian, Former Chief Economist for Google
What We Ask Google is a deeply human window into our shared curiosity, and the future it is already creating. By analysing billions of the searches, Rogers reveals how those patterns – when seen at scale – offer a rare, data-driven understanding of who we are and how societies respond to uncertainty. This is the most honest portrait of humanity you’ll ever read. – Amy Webb, author of The Signals Are Talking and The Big Nine
Deserves a place on any bathroom bookshelf. Just beware “dead butt”, or gluteal amnesia, a symptom of our ever more sedentary lifestyles that, we now know, is steadily rising up the search rankings. * Guardian *
Simon Rogers
Simon Rogers is Google’s Data Editor, leading a team of data journalists, analysts, and visualisers to tell stories with Google’s data. Previously, he was Twitter’s first ever Data Editor, and he is also the author of Facts Are Sacred (2013, Faber & Faber), based on the Guardian’s Datablog which he helped launch. A lecturer in Data Journalism at Medill-Northwestern University in San Francisco, he has received the Royal Statistical Society’s award for statistical excellence in journalism and been named Best UK Internet Journalist by the Oxford Internet Institute at the University of Oxford.
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