Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
$104.50
- Hardcover
376 pages
- Release Date
24 January 2027
Summary
Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.
Questionnaire Design by Stephanie Marsh and Kate Bolton is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows h…
Book Details
| ISBN-13: | 9781398630321 |
|---|---|
| ISBN-10: | 1398630322 |
| Author: | Stephanie Marsh, Kate Bolton |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 376 |
| Edition: | 6th |
| Release Date: | 24 January 2027 |
| Dimensions: | 156mm x 234mm |
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Stephanie Marsh
Stephanie Marsh is Research Operations Lead at the Ministry of Justice UK and a leading expert in UX Research and UX Research Operations. They were previously Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence.
Kate Bolton, based in Surrey, UK, is a certified member of the MRS and has been its key industry trainer for questionnaire design for over 20 years as well as being an examiner for the MRS Advanced Certificate.
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