
Interviewing Users
How to Uncover Compelling Insights
$109.24
- Paperback
276 pages
- Release Date
17 October 2023
Summary
Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.
In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specific…
Book Details
| ISBN-13: | 9781959029786 |
|---|---|
| ISBN-10: | 1959029789 |
| Author: | Steve Portigal, Jamika D. Burge |
| Publisher: | Rosenfeld Media |
| Imprint: | Rosenfeld Media |
| Format: | Paperback |
| Number of Pages: | 276 |
| Edition: | 2nd |
| Release Date: | 17 October 2023 |
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Critics Review
“If you need to interview users, you need this book.”
–Rich Mironov, CEO and smokejumper product executive
“Interviewing Users is a goldmine of knowledge for anyone who wants to effectively conduct user interviews.”
–Tomer Sharon, author, Validating Product Ideas and It’s Our Research
“Quite simply the best book on when, why, and how you should conduct user interview studies.
–Elizabeth F. Churchill., PhD, Senior Director, Google
“Steve Portigal wrote the book on interviewing users, and then he made it even better. What more do you need to know?”
–Brendan Jarvis, Facilitator of Human Insights, The Space InBetween
Steve Portigal
Steve Portigal is an experienced user researcher and consultant who helps organizations build more mature user research practices. Over the past 25 years, he has interviewed hundreds of people, including families eating breakfast, film production accountants, hotel maintenance staff, architects, realtors, home-automation enthusiasts, credit-default swap traders, and rock musicians. He has informed the development of commercial lighting controls, medical information systems, professional music gear, wine packaging, design systems, work-from-home practices, financial services, corporate intranets, videoconferencing systems, and music streaming services.
Steve is the author of two books: this one (first edition), and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an in-demand presenter who gives talks and leads workshops at corporate events and conferences around the world.
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