Brand Licensing For Dummies
$35.69
- Paperback
256 pages
- Release Date
27 June 2025
Summary
Your guide to profiting from the world of licensing
The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you’ll learn about the inner workings of licensing and how both licensor and licen…
Book Details
| ISBN-13: | 9781394290178 |
|---|---|
| ISBN-10: | 1394290179 |
| Author: | Steven Ekstract, Stu Seltzer |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | For Dummies |
| Format: | Paperback |
| Number of Pages: | 256 |
| Release Date: | 27 June 2025 |
| Weight: | 363g |
| Dimensions: | 18mm x 185mm x 231mm |
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Steven Ekstract
Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing—an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global.
Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency. He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.
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