20th Century Alcohol & Tobacco Ads by Steven Heller - ISBN: 9783836593717
Hardcover
20th-century ads: a visual feast of vices and forbidden pleasures.
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20th Century Alcohol & Tobacco Ads

45th Ed.

RRP$49.99

$41.57

  • Hardcover

    464 pages

  • Release Date

    13 April 2023

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Summary

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into

Book Details

ISBN-13:9783836593717
ISBN-10:3836593718
Author:Steven Heller, Allison Silver, Jim Heimann
Publisher:Taschen GmbH
Imprint:Taschen GmbH
Format:Hardcover
Number of Pages:464
Release Date:13 April 2023
Weight:1.20kg
Dimensions:33mm x 156mm x 217mm
Series:45th Edition
A-Format
B-Format
20th Century Alcohol & Tobacco Ads by Steven Heller - ISBN: 9783836593717
156 × 217 mm
C-Format
A4
mm / in
What They're Saying

Critics Review

“These are the ads that wooed us, and our parents, and our parents’ parents, over to the dark side of smokes and booze.”

These are the ads that wooed us, and our parents, and our parents’ parents, over to the dark side of smokes and booze. * Esquire *
… the 100-year-long tale of how advertising tried to get consumers hooked. * The Guardian *
A wonderful selection of the kitsch and the bizarre. * Creative Review *

About The Author

Steven Heller

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

Allison Silver is a writer and editor based in New York City. A former contributing editor to Culture & Travel magazine, she was editor of The Los Angeles Times Sunday “Opinion” section, an editor of The New York Times “Week in Review,” and a founding editor of The Washington Independent.

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