Identity as Strategy
How your corporate identity can fuel your success
$58.54
- Paperback
240 pages
- Release Date
11 November 2025
Summary
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you’ll be better equipped to translate the insights into your own organisation, sector, or region.
Filled with dozens of practical models and design principles, this book helps ma…
Book Details
| ISBN-13: | 9789063698799 |
|---|---|
| ISBN-10: | 9063698798 |
| Author: | Stijn van Diemen |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 11 November 2025 |
| Weight: | 600g |
| Dimensions: | 230mm x 170mm x 20mm |
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About The Author
Stijn van Diemen
Stijn van Diemen has over 30 years of experience tackling strategic identity challenges across various sectors. With extensive consulting expertise in healthcare, education, government, ICT, digital platforms, and business services, both in the Netherlands and internationally, he has helped more than a hundred organisations, sectors, and regions define and project their identity to build a successful future.
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