Fashion Retail Innovation
$50.99
- Paperback
288 pages
- Release Date
18 March 2027
Summary
Understand what drives retail success in fashion—and learn how to build the next generation of innovative retail businesses.
Why do some fashion brands thrive through periods of disruption while others fail? Fashion Retail Innovation answers this question through a compelling mix of retail history, global case studies, and industry interviews, revealing the strategies that have helped fashion retailers adapt, evolve, and grow in changing markets.
You’ll trace the evol…
Book Details
| ISBN-13: | 9781350177598 |
|---|---|
| ISBN-10: | 1350177598 |
| Author: | Tamsin McLaren |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 18 March 2027 |
| Dimensions: | 210mm x 270mm |
Critics Review
Reframes retail channels as strategic marketing vehicles, not just distribution points. McLaren’s framework, paired with global case studies and industry voices, gives students a sharp, practical lens on channel strategy, brand experience, and consumer engagement essential for modern fashion marketing careers. – Dimitri Koumbis, LIM College, USA
An insightful contribution to the future of fashion retail. Blending digital technologies, immersive experiences, omnichannel journeys, sustainability, and strategic innovation, it offers rigorous frameworks and practical case studies, making it essential reading for forward thinking retail professionals. – Sarah Bailey, London College of Fashion, University of the Arts London and Vogue College of Fashion, UK
The most comprehensive book I have accessed throughout my career. It not only covers all possible currently relevant aspects of the fashion retail industry but also manages to keep the content extremely accessible via the use of case studies and professional perspectives. An essential read for all retail enthusiasts. – Elisa Servais, Founder, Retail Design Strategy & more…, Belgium
A timely, visually enticing book of immediate relevance to students studying fashion, taking a fresh, close look at the myriad forms of fashion retail today. Tamsin McLaren interrogates its shifting characteristics - and its purpose: why do we still go shopping in stores despite everything being available to everyone all the time online? – Christine Hammond, University of Westminster, UK
Tamsin McLaren
Tamsin McLaren is a Senior Lecturer in Marketing at the University of Bath School of Management, UK. Her fashion industry experience in category and sales management, marketing, design, retail management, and visual merchandising inform current teaching and consultancy. Tamsin’s active research areas are experiential marketing, brand management, and creativity. She is the co-author of Marketing Fashion Footwear (Bloomsbury, 2017).
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