Lean Product Lifecycle, The
A playbook for making products people want
$40.42
- Paperback
264 pages
- Release Date
22 November 2018
Summary
The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.
Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire - and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples …Book Details
| ISBN-13: | 9781292186412 |
|---|---|
| ISBN-10: | 1292186410 |
| Author: | Tendayi Viki, Craig Strong, Sonja Kresojevic |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Business |
| Format: | Paperback |
| Number of Pages: | 264 |
| Release Date: | 22 November 2018 |
| Weight: | 480g |
| Dimensions: | 15mm x 183mm x 231mm |
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Tendayi Viki
Sonja Kresojevic (SVP, Global Product Lifecycle, Pearson) is a senior executive with over 15 years of global experience building products and driving agile and lean transformation for companies in the media, publishing and education sector. She has been leading the development and implementation of the Lean Product Lifecycle at Pearson for the past 3 years. She is a passionate innovation strategist that understands what it takes to bring Lean Startup and Agile into the enterprise.
Craig Strong (VP Product Development at Insight Software.com) is an agile and lean digital product development specialist who has applied a systems thinking approach to transformation and management. He has been pioneering innovative development practices for many years across multiple domains including media, financial services, business intelligence and education. Craig was part of the leadership team which developed and implemented the Lean Product Lifecycle at Pearson for 3 years.
Tendayi Viki PhD, MBA (Principal Consultant, Benneli Jacobs) is the founder and principal consultant at Benneli Jacobs and Company, a strategy and innovation consultancy firm that helps large organisations develop ecosystems to innovate like startups. He has worked as a consultant, advisor and coach for several large organisations including Airbus, Standard Bank, The British Museum, The World Bank, General Electric, Whirlpool, Tetrapak and Pearson.
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