Hardcover
Billionaires battle Apple’s $3 trillion empire in this epic tech war.

Iwar

Fortnite, Elon Musk, Spotify, Wechat, and Laying Siege to Apple's Empire

$66.47

  • Hardcover

    288 pages

  • Release Date

    16 September 2025

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Summary

The wildly enthralling and entertaining story of Apple’s monopolistic impulses and the global business and political forces arrayed against its $3 trillion empire.

iWar is a saga of corporate intrigue, control, and competition, featuring some of the world’s most brilliant and powerful minds. It is the story of Apple, the tech corporation which has built near unassailable market power through its iPhone and app ecosystem and controls not only commerce, but als…

Book Details

ISBN-13:9780063397941
ISBN-10:0063397943
Author:Tim Higgins
Publisher:HarperCollins Publishers Inc
Imprint:Harper Business
Format:Hardcover
Number of Pages:288
Release Date:16 September 2025
Weight:404g
Dimensions:24mm x 143mm x 249mm
A-Format
B-Format
C-Format
Iwar by Tim Higgins - ISBN: 9780063397941
143 × 249 mm
A4
mm / in
What They're Saying

Critics Review

“A deeply reported and business-savvy chronicle of Tesla’s wild ride.” - Walter Isaacson, New York Times Book Review, on Power Play

“A sweeping history of the electric-car juggernaut… . I’ve covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I’m familiar with, I can attest he’s right on the button, every time.” - Los Angeles Times on Power Play

“An exceptional work of business journalism.” - Washington Post on Power Play

“Tense, detailed and well-crafted… . Power Play is a business thriller for real… . A clear, deeply reported and engaging account of how Musk launched a truly transformational car.” - Associated Press on Power Play

“Higgins, who covers technology and autos for the Wall Street Journal, has done an outstanding job. He’s performed a deep dive into the nuts and volts of Tesla. His book is extensively researched, including interviews with (unfortunately but understandably) anonymous current and former execs.”


- Minneapolis Star Tribune on Power Play

“Power Play eschews sensationalism for a high-resolution portrait of how exactly an unusual man and an unusual company managed a meteoric rise… . The tale of Tesla’s ascent is inherently dramatic and compellingly told.” - NPR on Power Play

“Eminently readable… . A must-read for any fan or critic.” - Business Insider on Power Play

“A masterclass in narrative journalism, telling the extraordinary story of Tesla’s rise to become one of the most fascinating companies of the 21st century, with inside-the-room detail and color that give it a cinematic feel.” - Bradley Hope, New York Times bestselling co-author of Billion Dollar Whale, on Power Play

“Tim Higgins’s electric narrative takes us through Tesla’s every hairpin turn… . This case study on the thin line between madness and genius is set against a monumental backdrop: the rivalry between Silicon Valley and Detroit to develop and popularize the electric car. Having covered the industry from both locales, Higgins is uniquely equipped to lucidly and colorfully explain why the former triumphed–and how it is that an impossible person can ultimately will an improbable success.” - John Helyar, #1 New York Times bestselling co-author of Barbarians at the Gate, on Power Play

“No matter how you slice it, the story of Elon Musk and Tesla is a riveting one. In Power Play, Tim Higgins also makes the tale of Musk and Tesla compulsively readable, to say nothing of lively, fun and insightful!” - William D. Cohan, New York Times bestselling author of House of Cards, on Power Play

About The Author

Tim Higgins

Tim Higgins is the author of Power Play (about the rise of Tesla), a frequent CNBC contributor, and one of the best tech journalists in the business. He covers Silicon Valley for the Wall Street Journal and lives in San Francisco.

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