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Subprime Attention Crisis

Advertising and the Time Bomb at the Heart of the Internet

Author: Tim Hwang   Series: FSG Originals X Logic

Paperback

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation

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Paperback

PRODUCT INFORMATION

Summary

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation

.

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Description

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. He shows us how digital advertising-the apparently unstoppable money machine at the heart of the internet-is actually at risk of collapsing, and that its potential instability bears an uncanny resemblance to the housing bubble of 2008. Moving from the unreliability of advertising numbers and the widespread fraud taking place within advertising markets to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of advertising-much like that of subprime mortgages-is wildly misrepresented. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet and its precarious future. Book jacket.

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About the Author

Tim Hwang is a writer and researcher. He is the former director of the Harvard-MIT Ethics and Governance of AI Initiative, and previously served as the global public policy lead for artificial intelligence and machine learning at Google. His work has appeared in The New York Times , The Washington Post , Wired , The Atlantic , and The Wall Street Journal , among other publications. He lives in New York City.

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Product Details

Publisher
Farrar Straus Giroux | FSG Originals
Published
6th December 2020
Pages
176
ISBN
9780374538651
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RRP $27.00
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