Social First Brands
How Modern Brands Create Community, Loyalty, and Growth
$50.31
- Paperback
272 pages
- Release Date
4 September 2025
Summary
As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection.
In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty. With many…
Book Details
| ISBN-13: | 9781398621688 |
|---|---|
| ISBN-10: | 1398621684 |
| Author: | Tom Miner |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 272 |
| Release Date: | 4 September 2025 |
| Weight: | 414g |
| Dimensions: | 18mm x 156mm x 234mm |
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Critics Review
“Masterpiece. A captivating read blending art and science sure to help you navigate the ever-changing world of social media. Read this page-turner if you want to take your brand to new heights.” * Terence Reilly, the Executive Vice President and Brand President at HEYDUDE *
“Tom is a brilliant marketer and equally brilliant writer. Whether you’re a social media pro trying to prove ROI, or an exec asking for it, Social First Brands will make you reevaluate what you think you know about building a brand for social media.” * Emily Sly, Head of Marketing at PopSockets *
Tom Miner
Tom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand’s transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.
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