101 Things I Learned in Advertising School
$36.29
- Hardcover
216 pages
- Release Date
2 July 2018
Summary
101 Things I Learned in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast-paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred…
Book Details
| ISBN-13: | 9780451496713 |
|---|---|
| ISBN-10: | 045149671X |
| Author: | Tracy Arrington, Matthew Frederick |
| Publisher: | Random House USA Inc |
| Imprint: | Three Rivers Press |
| Format: | Hardcover |
| Number of Pages: | 216 |
| Release Date: | 2 July 2018 |
| Weight: | 428g |
| Dimensions: | 127mm x 178mm |
| Series: | 101 Things I Learned |
You Can Find This Book In
What They're Saying
Critics Review
”“Arrington and Frederick tactfully distill years’ worth of institutional knowledge…. An easily digestible, illuminating [book]…for advertising students and professionals alike.” – The University of Texas Alcalde
About The Author
Tracy Arrington
Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world’s leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York’s Hudson Valley.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.