101 Things I Learned in Advertising School
$27.54
- Hardcover
216 pages
- Release Date
2 July 2018
Summary
A new title in the popular 101 Things I Learned series taking on the fundamentals of advertising
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea …
Book Details
| ISBN-13: | 9780451496713 |
|---|---|
| ISBN-10: | 045149671X |
| Author: | Tracy Arrington, Matthew Frederick |
| Publisher: | Random House USA Inc |
| Imprint: | Three Rivers Press |
| Format: | Hardcover |
| Number of Pages: | 216 |
| Release Date: | 2 July 2018 |
| Weight: | 428g |
| Dimensions: | 178mm x 127mm |
| Series: | 101 Things I Learned |
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Critics Review
”“Arrington and Frederick tactfully distill years’ worth of institutional knowledge…. An easily digestible, illuminating [book]…for advertising students and professionals alike.” – The University of Texas Alcalde
Tracy Arrington
Tracy Arrington is the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world’s leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
Matthew Frederick is an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York’s Hudson Valley.
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