The Customer-Driven Playbook
Converting Customer Insights into Successful Products
$81.43
- Paperback
254 pages
- Release Date
27 June 2017
Summary
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.
To build successful products, you need to continually test your…
Book Details
| ISBN-13: | 9781491981276 |
|---|---|
| ISBN-10: | 149198127X |
| Author: | Travis Lowdermilk, Jessica Rich |
| Publisher: | O'Reilly Media |
| Imprint: | O'Reilly Media |
| Format: | Paperback |
| Number of Pages: | 254 |
| Release Date: | 27 June 2017 |
| Weight: | 666g |
| Dimensions: | 15mm x 178mm x 233mm |
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Travis Lowdermilk
Travis Lowdermilk has been building software experiences as both a developer and a designer for over 15 years. Currently, Travis is a UX Designer at Microsoft, helping teams apply design thinking to their products. To learn more about Travis, visit: Jessica Rich is a UX Researcher at Microsoft with a PhD in Human Factors. With over a decade of experience in the software industry, Jessica has lead teams through customer and product development using Lean strategies.
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