A Practical Guide to the Fashion Industry
Concept to Customer
$47.94
- Paperback
176 pages
- Release Date
15 April 2021
Summary
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the realities of this competitive industry.
This second edition has all new case studi…
Book Details
| ISBN-13: | 9781350079670 |
|---|---|
| ISBN-10: | 1350079677 |
| Author: | Virginia Grose |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Visual Arts |
| Format: | Paperback |
| Number of Pages: | 176 |
| Edition: | 2nd |
| Release Date: | 15 April 2021 |
| Weight: | 396g |
| Dimensions: | 228mm x 160mm x 12mm |
| Series: | Basics Fashion Management |
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What They're Saying
Critics Review
Praise for the first edition:I think this is a book that should be given to every fashion student … [it] contains a goldmine of information for a novice and holds important considerations for the professional.
– Sheri Lee, Fashion designer and writer, Excellent, really a beautiful book. – Young Kim, Kent State University, USAAbout The Author
Virginia Grose
Virginia Grose has over 30 years’ experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.
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