Marketing to Millennials
HOW TO GET THE DIGITAL NATIVES LINING UP TO DO BUSINESS WITH YOU
$25.89
- Paperback
230 pages
- Release Date
9 January 2024
Summary
This book covers the essential changes organizations need to make in terms of marketing to reach and win the trust of millennial consumers.
Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world is changing, and it’s all thanks to the impact of millennials—the fastest-growing generation of consumers and trendsetters. If you…
Book Details
| ISBN-13: | 9789814914147 |
|---|---|
| ISBN-10: | 9814914142 |
| Author: | Vivek Iyyani |
| Publisher: | Penguin Random House SEA |
| Imprint: | Penguin Random House SEA |
| Format: | Paperback |
| Number of Pages: | 230 |
| Release Date: | 9 January 2024 |
| Weight: | 314g |
| Dimensions: | 232mm x 152mm x 14mm |
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About The Author
Vivek Iyyani
Vivek Iyyani is a globally recognized leadership expert and keynote speaker helping organizations and leaders work better together in the new normal. Vivek has spoken, worldwide, to organizations and enterprises from Fortune500 companies to associations and government institutions. He is the founder and CEO of Millennial Minds— a company that has helped leaders and teams leverage twenty-first-century collaboration skills globally.
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