Blue Ocean Strategy, Enhanced Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
$39.99
- Hardcover
368 pages
- Release Date
18 August 2026
Summary
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents – now expanded with new case studies on Nvidia and Taylor Swift.
In this perennial bestseller, recognised as one of the most iconic and impactful business books ever written, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, c…
Book Details
| ISBN-13: | 9798892793087 |
|---|---|
| Author: | W. Chan Kim, Renée Mauborgne |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Format: | Hardcover |
| Number of Pages: | 368 |
| Release Date: | 18 August 2026 |
| Weight: | 580g |
| Dimensions: | 26mm x 156mm x 235mm |
You Can Find This Book In
Critics Review
“One of the bestselling business books of the century.” — Financial Times
“Blue Ocean Strategy is the most successful book on business master planning.” — The Economist
“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 4 million copies sold worldwide
- Translated into 49 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
W. Chan Kim
W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute.
They are the authors of the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, with over 4 million copies sold, publication in a record-breaking 49 languages, and bestseller status across 5 continents.
They are also the authors of Blue Ocean Shift, the New York Times and #1 Wall Street Journal bestseller, and the USA Today bestseller Beyond Disruption.
In 2023, on its 100th anniversary, Harvard Business Review honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019, they were named the most influential management thinkers in the world by Thinkers50.
They are the founders of the Blue Ocean Global Network.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.