Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
$38.75
- Hardcover
320 pages
- Release Date
2 February 2015
Summary
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant
This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.
Now updated with a new chapter and additional content from the …
Book Details
| ISBN-13: | 9781625274496 |
|---|---|
| ISBN-10: | 1625274491 |
| Author: | W. Chan Kim, Renee A. Mauborgne |
| Publisher: | Harvard Business School Publishing |
| Imprint: | Harvard Business School Press |
| Format: | Hardcover |
| Number of Pages: | 320 |
| Edition: | Expanded edition |
| Release Date: | 2 February 2015 |
| Weight: | 538g |
| Dimensions: | 30mm x 155mm x 234mm |
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Critics Review
“one of the bestselling business books of the century” — Financial Times
“Blue Ocean Strategy is the most successful book on business master-planning” — The Economist
“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 4 million copies sold worldwide
- Translated into 49 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
W. Chan Kim
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network.
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