Advertising
A Very Short Introduction
$21.95
- Paperback
160 pages
- Release Date
23 September 2010
Summary
How advertising works is not a question that has a simple answer. Advertising is a diverse entity, and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made?
In this Very Short Introduction, Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of th…
Book Details
| ISBN-13: | 9780199568925 |
|---|---|
| ISBN-10: | 0199568928 |
| Author: | Winston Fletcher |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 23 September 2010 |
| Weight: | 142g |
| Dimensions: | 10mm x 112mm x 174mm |
| Series: | Very Short Introductions |
Winston Fletcher
Winston Fletcher has worked in advertising for many years, and is the only person ever to have been both Chairman of the Advertising Association and President of the Institute of Practitioners in Advertising. He has spoken and lectured throughout the world on advertising, marketing and marketing research, and has written extensively on advertising in the media. He was founder Chairman of the World Advertising Research Center, and is a Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster. He is the author of leading books on advertising and other business topics including the forthcoming Powers ofPersuasion: The Inside Story of British Advertising (OUP, July 2008).
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